Berlin: Russian Cinema Breaks the Ice with 3D Toonpic ‘Snow King’ Deal

BERLIN — The Russian Cinema Pavilion in Berlin has broken the ice, inking its first deal of this year’s European Film Market.

South Korea’s Cinema Republic has bought Wizart Animation’s 3D toonpic “Snow Queen II: Snow King,” sequel to 2012’s “Snow Queen,” which took more than $14 million worldwide. The distrib has taken all rights to the film, which will premiere at the end of the year. The deal includes licensing and merchandising rights for the characters.

By the end of the market, further deals will be closed on the pic, which is on the must-see lists of many buyers, Russian Cinema said.

The growing number of buyers visiting the pavilion, which is organized by the Cinema Fund for Russia’s Ministry of Culture, reflects a heightened interest in Russian movies, Russian Cinema said. Another illustration of this was the market screening on Sunday of “Chagall-Malevich,” which is being sold at the pavilion by Intercinema. The screening was packed with standing room only.

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