“Begin Again,” the John Carney comedy starring Keira Knightley and Mark Ruffalo that premiered in Toronto under the title “Can a Song Save Your Life?,” has been tapped as the closing night film of the 2014 Tribeca Film Festival.
Newly retitled, the Gotham-set pic from the writer-director of 2007 indie “Once” — which spawned the Tony-winning Broadway musical — will screen at Tribeca April 26, a couple months ahead of its July release from the Weinstein Company, which ponied up $7 million for the title at Toronto.
As in “Once,” music plays a major role in “Begin Again.” Film follows a young singer-songwriter named Gretta (Knightley) who is discovered by down-and-out music label exec Dan (Ruffalo). Maroon 5 frontman and “The Voice” coach Adam Levine co-stars as Gretta’s boyfriend while Catherine Keener and Hailee Steinfeld appear as Dan’s estranged wife and daughter, respectively. Most of the songs are penned by Gregg Alexander of 90s alt-rock band the New Radicals.
“Begin Again” caps off a 2014 Tribeca lineup that launches with Nas documentary “Time is Illmatic” and encompasses 87 features grouped into competitive categories as well as spotlight films, midnight offerings and other subsets. The 2014 Tribeca fest runs April 16-27.
With a U.S. release already set for “Begin Again,” Exclusive Media is handling international sales for the title.