Aspiration Media — a distributor aiming at the “aspirational” audience — is launching with the acquisition of “Noble,” a biopic about children’s rights advocate Christina Noble.
Aspiration will release “Noble,” directed by Stephen Bradley, in the spring. It plans to release three to five titles annually.
The film stars Deirdre O’Kane, Sarah Greene, Brendan Coyle and Liam Cunningham. The UK/Irish film was produced by Bradley and Melanie Gore-Grimes and exec produced by Michael J. Hunt through his Ansty Productions.
The movie centers on Noble overcoming her own harsh childhood in Ireland to help street children and their families in Vietnam and Mongolia through the Christina Noble Children’s Foundation.
“Noble” won the Panavision Spirit Award at the Santa Barbara International Film Festival and audience awards at festivals in San Diego, Dallas, Nashville and Newport Beach.
The new distributor is targeting a demographic defined by their desire for responsible consumption, their trust in brands to act in the best interest of society and their focus on style and quality.
“The aspirational audience is growing more significant in size and influence every year,” said Erik Lokkesmoe, co-president of Aspiration. “Globally minded and socially savvy, these consumers want stories that are smart and soulful, with films that show the world as it is and as it could be.”
Aspiration Media also invested P&A funds into the dance documentary “BBoy for Life” and is an executive producer on the Rodrigo Garcia feature film “Last Days in the Desert,” starring Ewan McGregor.
The deal was negotiated by Continental Media, which has also sold distribution rights to Avalon Distribution (Spain), L’Atelier d’Images (France), Shoval Film (Israel) and Able Entertainment (South Korea).