Horror movie “Annabelle” crossed the $150 million mark at the global box office this weekend.
“The Conjuring” spinoff has some of the year’s widest profit margins. It required a mere $6.7 million to produce, plus undisclosed marketing and distribution costs. Along with “The Lego Movie,” which made $468 million globally on a $60 million budget, it ranks as one of the most profitable films of the year for Warner Bros.
Through Sunday, the story of a possessed doll had snagged $166 million worldwide, with $92 million internationally and $74 million stateside. It has opened in most major territories, save Mexico where it bows next week, Japan where it opens in January and some Latin American countries.
“There’s just something about that doll,” said Jeff Goldstein, Warner Bros. executive vice president of domestic distribution. “Talk about an incredible return on investment.”
When the final numbers are tallied they will probably fall short of “The Conjuring’s” $318 million worldwide haul. However, unlike most major releases, which Warner Bros. produces alongside financial partners such as Village Roadshow and RatPac-Dune Entertainment, the studio owns “Annabelle” outright, meaning it doesn’t have to share the spoils.
“Annabelle” has played particularly well with Hispanic audiences and in more rural and suburban markets, Goldstein said.
“Even in small towns where they tend to be troubled by R-rated movies, it’s done really well,” he said. “It’s crossed over.”
It has been a mixed year at the box office for Warner Bros., which has released a string of commercial disappointments such as “The Judge,” “Blended,” “Transcendence” and “Edge of Tomorrow” that threaten to overshadow hits such as “300 Rise of an Empire” and “Godzilla.” However, the studio’s New Line division, which fielded “Annabelle,” has been a bright spot for the past year and a half, where it has also backed such low-budget successes as “Tammy,” “We’re the Millers” and “If I Stay.”