Cannes: Monfreda Joins PR Works Intl.

PR Works Intl. has tapped Melody Monfreda as director of international film publicity.

Monfreda will be based in both London and Rome and further expand the global presence of the international entertainment and corporate publicity agency. She’ll be overseeing international film campaigns, tours, film festivals, and corporate campaigns in conjunction with the Los Angeles office, and report directly to PR Works Intl. founder and CEO Alyson Dewar.

Monfreda is a specialist on the international film festival circuit and will oversee film launches in Cannes, Venice, Rome, Berlin, as well as Toronto.

“Melody is an exceptional person and a consummate professional,” said Dewar. “We first met on the international release of ‘The Twilight Saga’ and established a strong working relationship. Her unmatched network of contacts with both press and industry will be a wonderful asset to the company in supporting the goals of our clients and providing the personalized attention that we, at PR Works, always strive for.”

Prior to PR Works, Monfreda was a publicist at DDA Public Relations London and subsequently an independent consultant for agencies in Europe and North America.

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