Seth Rogen, Jacki Weaver Join James Franco in ‘Zeroville’

Seth Rogen and Jacki Weaver have joined the cast of James Franco’s “Zeroville,” which has started shooting. Franco also stars in the lead role.

Cast also includes Megan Fox, Danny McBride, Dave Franco, Craig Robinson, Joey King and Horatio Sanz.

Franco plays a naive loner driven to Hollywood by the allure and glittering temptations of the movies.

Pic is adapted by Paul Felton and Ian Olds from Steve Erickson’s novel. Film is produced by James Franco and Vince Jolivette’s Rabbit Bandini Prods., Caroline Aragon and Michael Mendelsohn’s Patriot Pictures, and financed by Union Patriot Capital Management.

Embankment starts international sales at next week’s American Film Market.

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