Giorgio Armani And Rai Cinema Team Up on ‘Films of City Frames’ Initiative

ROME – Italy’s Rai Cinema and fashion designer Giorgio Armani have teamed up on Films of City Frames, a combined philantropic/promotional initiative that will finance shorts by six selected students or young graduates at international films schools.

The selected films schools are NYU’s Tisch School of the Arts in New York; USC’s School of Cinematic Arts in Los Angeles; the Centro Sperimentale di Cinematografia in Rome; the National Film and Television School in Londra; the Ecole Superieure de Realisation in Paris; and the Hong Kong Academy for Performing Arts.

Each film school will select a young director who will shoot a short according to the following specifications: the goal is to depict “fragments of life, emotions, gazes and signs captured and filtered” through Giorgio Armani Frames of Life eyeware, as a Rai Cinema statement put it.

The first selected young director is Centro Sperimentale graduate Piero Messina, one of Italian director Paolo Sorrentino’s assistants on “The Great Beauty,” the pic that recently scooped the Oscar for foreign-language film.

Messina’s short, linked below, comprises outtakes from “The Great Beauty” that did not make it into the film.

http://youtu.be/pOXUnAAH5-I

Films of City Frames has a dedicated website that will feature work-in-progress material and will also become a visual mosaic of the six shorts.

www.framesoflife.com

Rai Cinema, which is the film unit of Italian pubcaster RAI will oversee the production process.

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