After doing boffo biz with “Stalingrad,” Imax is following up on the success of its first Russian movie with Nikolai Lebedev’s “The Flight Crew,” a remake of 1979 smash Russian hit “Air Crew,” considered the country’s first local disaster movie.
“The most amazing thing about this movie is that 100 million people saw the original,” said Imax CEO Greg Foster. “This new present-day telling is something very much in the Zeitgeist of the Russian culture.”
Foster added that the pic about a rescue mission of a group of pilots will be action-packed and have lots of aerial shots, fitting nicely within the Imax family. He said he was still uncertain whether it will be a 2D or 3D movie. “The Flight Crew” will be released in Russia via Imax on Oct. 15, 2015.
“We did exceptionally well with ‘Stalingrad,’ not just in Russia but also outside Russia,” Foster noted. “Having movies that travel is the key to our local-language DMR business, whether it’s in India, in Russia, in China, or in Japan, which is a market that we are moving into.”
Andrew Cripps, Imax prexy of operations in Europe, the Middle East and Africa, pointed out that Imax’s recent new three-theater deal in Russia will bring its first laser projection system to Moscow. It has been followed by their first foray into Sweden with a mutiplex in a mall.
“In the first quarter of this year we announced 23 new system-signings for Europe and five already in the second quarter. So it feels like Europe has a lot of momentum right now,” Cripps enthused.