‘Big Hero 6’ Tops the Week’s TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Big Hero 6” leads in spending with an estimated outlay of $7.4 million for spots that have aired 703 times across 34 networks through October 26. Nick and Disney XD, in that order, got more of the ad placements for “Big Hero 6” than any other networks.

In jumping up from fourth place on the previous week’s chart, “Big Hero 6” displaced “St. Vincent” (the No. 1 spender last time), which disappears from our chart entirely. New entrants in our top 5 this week include “Nightcrawler” and “Dumb and Dumber To” — spending $6.4 million and $5.8 million respectively.

Notably, “Dumb and Dumber To” and “Ouija” are both from Universal Pictures, the only studio to appear in our top 5 list twice this week.

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Top Movie Commercials by Weekly TV Spend

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$7.4M – Big Hero 6

Big Hero 6
Online Activity: 2.28% within the movie category*
National Airings: 703
Networks: 34
Most Aired On: Disney XD, Nick
Creative Versions: 36
Est. Lifetime TV Spend: $16.4M
Studio: Disney Motion Pictures (Pixar)
Started Airing: 07/13/14

$6.4M – Nightcrawler

Nightcrawler
Online Activity: 0.65% within the movie category*
National Airings: 1,836
Networks: 36
Most Aired On: Spike, truTV
Creative Versions: 24
Est. Lifetime TV Spend: $15.5M
Studio: Open Road Films
Started Airing: 10/02/14

$6M – Interstellar

Interstellar
Online Activity: 1.54% within the movie category*
National Airings: 713
Networks: 43
Most Aired On: Spike, Comedy Central
Creative Versions: 12
Est. Lifetime TV Spend: $18.4M
Studio: Paramount Pictures
Started Airing: 09/28/14

$5.8M – Dumb and Dumber To

Dumb and Dumber To
Online Activity: 0.11% within the movie category*
National Airings: 544
Networks: 26
Most Aired On: Comedy Central, MTV
Creative Versions: 12
Est. Lifetime TV Spend: $8.6M
Studio: Universal Pictures
Started Airing: 09/02/14

$5.2M – Ouija

Ouija
Online Activity: 2.61% within the movie category*
National Airings: 980
Networks: 30
Most Aired On: OXYGEN, MTV
Creative Versions: 16
Est. Lifetime TV Spend: $16M
Studio: Universal Pictures
Started Airing: 09/03/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/20/2014 and 10/26/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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