300 Rise of an Empire Movie

3D, Imax provide considerable boost to perfs this weekend

UPDATED: Commanding the global box office, Warner Bros. and Legendary Pictures’ “300: Rises of an Empire” scored an estimated nearly $133 million. The film grossed $45.1 million domestically, of which 3D contributed a muscular 63%, with premium large-format and Imax locations grossing a combined $10.9 million.

Internationally, “300” grossed a stellar $87.8 million from 58 markets, including leaders Russia, France, South Korea and Brazil. The film, which earned $5.2 million from Imax overseas (a March record), ranked No. 1 in the market place globally.

The stereo format also saw a nice resurgence domestically this weekend with Fox-DreamWorks Animation’s family film “Mr. Peabody & Sherman” grossing 28% of its estimated $32.5 million opening. That’s slightly above the norm for 3D animated films nowadays, comparable to how Disney’s “Frozen” played in the format over Thanksgiving weekend.

So far, “Peabody & Sherman” has grossed an underwhelming $66 million from 52 overseas markets, though it still has major territories including China, Australia, Italy and South Korea yet to go.

In 2D, though shot in three different aspect ratios, Wes Anderson’s “The Grand Budapest Hotel” came out with a bang, scoring the best-ever opening per-screen average for a live-action film, with $200,000 from just four locations in New York and L.A. The opening average tops Anderson’s previous benchmark of $130,749 per-screen held by “Moonrise Kingdom,” which Focus Features released over Memorial Day weekend 2012.

“(The weekend) has been a series of sell outs,” said Frank Rodriguez, prexy of distribution for Fox Searchlight, which is distributing the film Stateside. “We always thought that ‘Moonrise’ was a really commercial film, but seeing this, it’s clear that Wes Anderson’s core fanbase is broader than we thought.

“Unless you have that younger crowd, you won’t see this kind of number,” Rodriguez added.

Overall, the state of the domestic B.O. was solid, tracking slightly ahead of this time last year when “Oz the Great and Powerful” scored its boffo $79 million debut. Theater traffic should stay busy with spring break in the wings.

Both “300” and “Peabody” performed on the high-end of expectations, thanks largely to their 3D boosts (Imax specifically gave “300” a major rise, with 17 of the film’s top-20 theaters). “Peabody” even saw a better-than-usual Friday-to-Saturday bump for family films released this time of year, up 81%.

“I think families were waiting for this film and they’re having a great time with it,” said Fox domestic distribution topper Chris Aronson. “Peabody,” which cost a reported $145 million to produce, played best with women, with 52% of the audience over 25.

“300,” meanwhile, grossed 62% of its opening from men. The $100 million-plus budgeted film also drew sizable business from non-coastal markets, including places like Sparks, Nevada, where the Imax theater contributed the second-highest gross in North America.

“Not only did we dominate in the large cities, we also overperformed in the smaller markets,” said Warner distribution exec Jeff Goldstein, who added that ‘R’ rated films often are challenged in less urban areas.

Domestic

Film (Weeks in release): 3-day gross*; Locations; Per-theater average; Cume*; Percentage change

  1. 300: Rise of an Empire (1): $45.1; 3,470; $12,983; $45.1; –
  2. Mr. Peabody & Sherman (1): $32.5; 3,934; $8,261; $32.5; –
  3. Non-Stop (2): $15.4; 3,113; $4,940; $52.1; -47%
  4. The Lego Movie (5): $11.0; 3,290; $3,345; $225.0; -47%
  5. Son of God (2): $10.0; 3,271; $3,057; $41.5; -61%
  6. The Monuments Men (5): $3.1; 2,001; $1,549; $70.6; -37%
  7. 3 Days to Kill (3): $3.1; 2,348; $1,304; $25.6; -38%
  8. Frozen (16): $3.0; 1,660; $1,813; $393.1; -17%
  9. 12 Years a Slave (21): $2.2; 1,065; $2,042; $53.1; +123%
  10. RoboCop (4): $2.0; 1,714; $1,167; $54.7; -56%

Overseas

Film (Weeks in release): 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change

  1. 300: Rise of an Empire (1): $87.8; 58; 14,478; $87.8; $132.9; –
  2. Mr. Peabody & Sherman (5): $21.0; 52; 10,742; $66.1; $98.6; +44%
  3. RoboCop (5): $14.8; 70; 8,975; $165.3; $220.0; -51%
  4. The Lego Movie (5): $9.9; 53; 5,300+; $135.6; $360.6; -51%
  5. 12 Years a Slave (13): $9.1; 56; n/a; $105.5; $158.6; +38%

*in millions of $

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