THX to Open Beijing Office

HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group.

The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition.

“The debut of THX in China is …  bringing China’s film industry one step closer to international standards regarding audio and video performance,” said Lin Min Jie, g.m. of China Film Group’s subsidiary company China Film Equipment Co.

The first THX-certified screen is expected to be one opening in Shanghai next month that uses China Film’s ‘China Giant Screen’ package, a large screen rival to Imax.

China is the world’s second largest theatrical box office market and is  witnessing a massive expansion of its cinema exhibition circuits.

  • In a separate move at the same trade show, the U.K.’s Arts Alliance Media unveiled a deal with Shanghai Film Co. to supply SFC’s digital cinema network with two pieces of AAM’s software.SFC will use AAM’s Lifeguard software to power a network operations centre that currently serves some 2,000 screens.

    AAM’s Theatre Management System software will also be deployed by SFC to manage and control all screens in the digital cinema network, providing content, scheduling and playlist management.

  • Equipment manufacturer, Christie Digital Systems said that it has signed a contract to supply China Film Group Corp. with 200 Christie CP2220 DLP Digital Cinema projectors.The purchase means that CFGC will have almost 1,000 Christie digital cinema projectors in use. The newly purchased projectors will be installed in CFGC’s cinema chain located nationwide.

 

More Film

  • Les Arcs Film Festival

    Les Arcs European Film Festival's Industry Village Kicks Off with Strong Roster

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Star Wars: The Last Jedi

    Box Office: 'Star Wars: The Last Jedi' Rockets to $215 Million Opening Weekend

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group. The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition. “The debut of THX in China is … […]

More From Our Brands

Access exclusive content