Bollywood distributor Eros Intl. is to give a 150-screen release in South Korea to its 2012 comedy “English Vinglish.” The self-distribution move points to a growing penetration of international, and East Asian markets in particular, by Indian movies.
The pic, directed by Gauri Shinde, released Thursday, following recent outings in Taiwan, Hong Kong and Germany. Released in December, “Vinglish” is the second biggest Bollywood in Taiwan with a gross of more $300,000.
“ ‘English Vinglish’ is a universal story that truly resonates with global audiences, especially as it relates to acceptance and the challenges of learning a new language,” said Kumar Ahuja, Eros Intl. Media’s president, business development. “In several new markets, including Asia, audiences have shown that they love Indian ethos and drama.”
The company plans to release other titles including “Dabaang,” “Dabaang 2,” “Ra.One” and “Go Goa Gone” into the mainstream segments of several new markets in the coming year.
Many of these films have already had enjoyed nearly complete business cycles in India and in Indian diaspora segments of many territories. 2007 Shah Rukh Khan megahit “Om Shanti Om” was released last year in Japan on 14 screens and earned more than $150,000.
It is making similar assaults on Eurasia. Last March “Cocktail” was released in Kazakhstan and Kyrgyzstan and became the first Indian film in these countries to gross over $100,000.