AFM Lures 90 New Buyers, Led by South Korea (EXCLUSIVE)

AFM American Film Market Placeholder

The 35th American Film Market will see 70 new exhibiting companies and 90 new buyers when it opens in Santa Monica on Nov. 5 for an eight-day run.

The new buyers represent 35 different countries and more than 80 nations are set to be represented.

South Korea is bringing in 16 new buying companies, topping the U.S., which has 14 new companies. The Asian nation led the roster of buyers last year with 68, up from 63 in 2012.

“The evolving marketplace is creating opportunities for new distributors and entrepreneurs in Asia and around the world,” said Jonathan Wolf, AFM’s  managing director.

The new Korean buyers include Boxoo Entertainment Ltd., United Media and Lumixmedia Inc. New representatives from China include China DBSTAR Co. Ltd., Le Vision Pictures, Ruby’s Culture Media Co. Ltd., Taihe Legend Film, and TG-Town [Beijing] Pictures Co. Ltd.

New reps from Hong Kong include Bravos Pictures Limited, China 3D Digital Distribution Ltd. and Sun Entertainment Culture Limited.

The AFM said it’s booked exhibitors from over 40 nations.

Exhibiting companies participating for the first time include the UK’s Metrodome International; China’s Tianjin North Film Group and Broad Green Pictures, which acquired “99 Homes” and “Samba” at the Toronto International Film Festival.

Last year’s AFM drew 779 buying companies, a 3% increase, with 357 exhibitors from 33 countries. The AFM screened 402 films with 327 market premieres, 76 world premieres and a total of 627 screenings.

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