YouTube’s “Fan Funding” feature, currently available in the U.S., Australia, Japan and Mexico, is “a new way to make voluntary payments to support the YouTube creators that you love,” according to a post on the Google support website.
The fan-funding feature, which YouTube announced earlier this summer at the VidCon, requires users to have a Google Wallet account.
YouTube “takes a small fee to cover the cost of processing the transaction,” the company says. The includes a baseline fixed fee (of 21 cents in the U.S., with similar pricing in the other countries), plus 5% of the total amount contributed.
Over all, YouTube’s 5%-plus fees are lower than rates charged by popular crowdfunding platforms. Kickstarter levies a 5% fee on successfully funded projects and tacks on an additional 3%-5% from Amazon.com for credit-card processing fees. Indiegogo takes 4% of total funding for successful projects (and 9% for those that fail to reach their funding goal) and adds 3%-5% for credit-card or PayPal processing.
Currently, the YouTube Fan Funding feature is supported in PC web browsers and in the YouTube Android app (version 5.7 or later).