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YouTube Loses Product Management Head Shiva Rajamaran to Spotify

YouTube director of product management Shiva Rajamaran — who has led development of site’s consumer features for more than four years including its yet-to-launch music-subscription service — is leaving Google to join Spotify, Variety has confirmed.

A Google rep confirmed Rajamaran’s departure, first reported by Re/code. “Shiva has done so much to help grow YouTube into what it is today,” the rep said. “We wish him all the best, and know that the team he has put in place will continue to serve all our creators and viewers exceptionally well.”

It’s not clear what role Rajamaran will have at Spotify will be. A rep for the music-streaming service declined to comment.

The exit by Rajamaran is the latest shakeup in YouTube’s management ranks since Google appointed Susan Wojcicki CEO of YouTube in February.

Most recently, Chris LaRosa, YouTube’s product manager for music who had been spearheading the subscription-music service, left the company last month to join a small startup. Earlier this summer, YouTube VP of product Shishir Mehrotra shifted into an advisory role at Google.

YouTube plans to launch the paid-music service within the next few months, but the executive turnover at the company throws the current schedule into doubt. The service will be integrated with Google Play Music All Access, the $10 monthly service introduced last year, according to sources familiar with the plans.

Rajamaran joined the YouTube team in September 2006 as a senior product manager; he joined Twitter in 2010 as a product manager before returning to Google later that year.

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