YouTube Global Creator-Development Lead Bing Chen Resigns

Exec departs for role at unnamed stealth startup

Bing Chen, YouTube’s global creator development and management lead, is leaving the Google-owned video powerhouse for an unidentified stealth startup.

At YouTube, Chen was responsible for worldwide strategy development for content partners representing 50 teams serving the site’s 250-plus million video creators. Chen was also YouTube’s first marketing manager for creators and helped expand its partner program. His exit comes after Google named Susan Wojcicki, previously SVP of ads and commerce, CEO of YouTube in February.

“Over the past four years, I’ve witnessed audiences become fans and fans become family,” Chen wrote on his personal blog announcing his resignation from YouTube. “I’ve tried to find a place where fans can be family — even if it’s for only three minutes.”

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A Google rep confirmed Chen’s departure but declined to comment further. Chen, whose last day at YouTube is Friday, worked with content creators including such stars as Michelle PhanJenna Marbles, Rebecca Black, Boyce Avenue, Freddy Wong and Ryan Higa.

In another recent management change, last month YouTube VP of product Shishir Mehrotra stepped down from the role to take on “an advisory role at Google,” the rep said. With Wojcicki’s appointment as CEO, Salar Kamangar, senior VP of YouTube and video, moved to role leading early-stage ventures at Google.

A rep for Chen said he is joining “a stealth startup in a space he knows very well” that expects to launch this summer.

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  1. YouTuber3 says:

    I actually worked with Bing so can clarify a few things.

    He’s not junior nor is he an exec, and I’ve never heard him claim he was an exec.

    He’s one of the most senior and influential people for his age (no question about it), well loved and respected at YouTube.

    He was one of the most critical people to the creator community and how YouTube evolved for its endemic artists. Without him, the creator community wouldn’t be anywhere close to where it is today. Ask any creator.

    But finally I agree that more diligence here would help. Specifically the Disney end is wrong. Look at his LinkedIn or ask him. He’ll be the first to tell you he was an intern there.

  2. YouTuber says:

    I hate to rain on parades, especially for a likable guy like Bing, but this article is a poor articulation of reality. Bing has a promising career ahead of him, but is leaving a junior role. As a note, externally-facing Google titles can be deceptive as employees are not discouraged from creating their own.

    His departure should not be conflated with Shishir’s, who had been running the YouTube product team and was steering much of the company’s strategy. Nor should it be taken, as this article implies, as a referendum on Susan’s leadership or vision.

    This post could have benefited from even a single verified source rather than relying on the exiting employee’s blog.

    • YouTuber2 says:

      Couldn’t agree more.

      Bing is a ball of energy and enthusiastic, but was decidedly a junior employee at YouTube, not an exec.

      He was also not an exec at Disney – the reason he was there “briefly” is because he was a summer intern.

      Articles like this encourage and reward shameless self-promotion – personal branding shouldn’t be more important than personal accomplishments.

      +1 to more journalistic research

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