Replaces Scott Robson, who has exited as editor-in-chief of entertainment
Wolk replaces Scott Robson, who ankled as Yahoo’s editor-in-chief of entertainment earlier this month after joining the company in July 2012 from MTV Networks. Yahoo did not provide a reason for Robson’s departure.
In a blog post Friday Wolk wrote that it was his last day at Vulture, which he joined in November 2009, and that he was “off to new adventures at Yahoo.” A Yahoo rep confirmed Wolk’s hire; he’ll start next Monday. Prior to Vulture, Wolk spent 12 years at Time Inc.’s Entertainment Weekly.
Yahoo has recently hired several journalists, including Katie Couric as global anchor and New York Times personal-tech columnist David Pogue as part of bulking up original content across different verticals.
But the Internet media company also seen several content execs exit under Yahoo CEO Marissa Meyer’s regime. In January, Yahoo Media Network editor-in-chief Jai Singh, who oversaw original content development. That came after Meyer fired chief operating officer Henrique de Castro, whom she recruited from Google. With de Castro’s exit, Meyer shifted oversight of the company’s media division to Yahoo chief marketing officer Kathy Savitt.
Meanwhile, Mickie Rosen, former senior VP of Yahoo Media Network to whom Singh reported, quit the company last July. Then last fall, head of video Erin McPherson exited to join Maker Studios.
In the absence of a top media exec, Meyer had taken the lead in recruiting high-profile personalities to Yahoo, including Couric. Couric has so far interviewed former Defense Secretary Robert Gates and Mike Bloomberg, former mayor of New York. Savitt now oversees Yahoo’s media and content operations.
Separately, in January, Yahoo dropped “omg!” as the name of its celebrity-news site — the company’s biggest entertainment property — and redubbed it “Yahoo Celebrity,” in an apparent bid to widen the audience.