Under the companies’ previous partnership, formed in 2012, Vevo’s programming was syndicated to Yahoo Music. The expanded deal now covers Yahoo Screen, the Internet media company’s video portal, which is now offering Vevo content to users in the U.S. and Canada. In the coming weeks, the partnership will extend to the U.K., Germany, Spain, France and Italy as well as the Yahoo Screen mobile app.
“Our renewed partnership with Yahoo will bring Vevo’s programming to more music fans than ever before,” Vevo president and CEO Rio Caraeff said in a statement. “Yahoo has the potential to be one of our largest partners, and our launch across Yahoo Screen and, soon in more countries and on more platforms, is a big win for viewers who want to watch their favorite music video programming anytime and anywhere.”
Vevo, which is the biggest single supplier of content to YouTube, generates 5 billion monthly views globally across YouTube, Vevo.com and its apps.
New York-based Vevo is majority-owned by Sony Music Entertainment and Universal Music Group, with minority stakes held by Google and Abu Dhabi Media.