Microsoft is making it easier for Xbox One users to share their gameplay videos on YouTube — a hugely popular genre on the Google-owned service — and is adding a channel to bring action videos captured with Go Pro’s personal HD cameras to the console.
Starting tomorrow, Xbox One ‘s updated YouTube app will allow uploads directly from the box’s Game DVR; previously, users had to transfer them to Microsoft’s SkyDrive first. The updated app also lets you watch YouTube videos in “Snap Mode,” to move them to the side of the screen to continue playing a game.
That should funnel more user-gen gameplay content into YouTube’s maw. There’s a sizable audience of people who love to watch other people play videogames: The top property of Maker Studios, the multichannel network Disney is acquiring for at least $500 million, is manned by Swedish gamer PewDiePie, who has more than 25 million subscribers. Another company exploiting the phonomenon is Twitch, a videogame broadcaster whose service works with Xbox One and PlayStation 4 consoles.
On another front, Xbox One tomorrow will add the GoPro Channel, available to Xbox Live Gold subscribers, to stream and curate GoPro video content in categories such as sports, adventure and athletes. Under Microsoft’s pact with Go Pro, users will be able to purchase GoPro cameras and accessories directly through the app, with orders in the U.S. fulfilled by the Microsoft online store.
Xbox is the latest distribution platform for GoPro, which also has a dedicated channel on Virgin America flights. The camera maker also runs a YouTube channel with 1.78 million subscribers.
For Xbox One, the enhancements are just the latest moves by Microsoft to make the console stand out from Sony’s PlayStation 4, both of which launched last November.
Earlier this month, Microsoft revealed plans to let Xbox Live users watch content recorded and stored on Xbox One consoles, accessible on mobile devices later this year, including movies purchased or rented on the service. Meanwhile, Microsoft separately today announced that Xbox Entertainment Studios, headed by former CBS exec Nancy Tellem, has inked pacts for shows from Michael Cera, Seth Green, Sarah Silverman and others to debut this summer.
Other features of the updated YouTube app for Xbox One include the ability to add individual YouTube videos to “Pins” and to add YouTube channels to the console’s OneGuide for access to YouTube videos next to favorite TV listings or app channels.
According to Microsoft, Game DVR and Upload are among the most-used apps on Xbox One.