You will be redirected back to your article in seconds

WWE Taps Lou Schwartz Chief Digital Officer

WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April.

Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million worldwide fans on its various social media accounts.

He reports to WWE chairman and CEO Vince McMahon.

WWE launched its digital streaming network in February. Service, available for $9.99 a month, offers the company’s pay-per-views, original programming, and access to the company’s vast library of shows.

Schwartz has a history in developing Internet video and over-the-top services, while previously working for UUX, Piksel and Multicast.

He most recently was CEO of UUX, where he oversaw the merger of Totalmovie, a Latin American retail OTT service, with OTT Networks, a Brazilian content management software and service company, to form a cloud-based OTT platform.

Before UUX, Schwartz was CEO of the Americas and general counsel for Piksel, a provider of advanced online video software and services.

He also co-founded and served as chairman and CEO of Multicast Media Technologies, an Internet video platform that was sold to Piksel in 2010.

More Digital

  • University of California regent Norman Pattiz

    PodcastOne Employee Says He Was Told to Inflate Download Numbers

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • Comcast Xfinity Stream - Xfinity Instant

    Comcast Debuts 'Xfinity Instant TV' Skinny Bundle for Broadband-Only Users

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • 'Star Trek: Discovery' Drives CBS Mobile

    'Star Trek: Discovery' Drives CBS Mobile App Downloads Up by 64% (Study)

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • China's Baidu Eyes 2018 IPO for

    China's Baidu Eyes 2018 IPO for Streaming Giant iQIYI (Report)

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • Amazon Alexa mobile

    Amazon Music App Is Getting Alexa-Powered Voice Control

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • plex-news-hero

    Plex Adds Curated News on Apple TV, Android TV, Roku and Mobile

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

  • NLF Rams

    Amazon's Big NFL Play Could Kick Off a Shake-Up in TV Sports Rights

    WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller, who left the company to join the NFL in April. Schwartz will focus on expanding WWE’s digital and social media presence across platforms and manage the WWE network, its YouTube presence, WWE.com and the company’s app. WWE has nearly 415 million […]

More From Our Brands