Wrestling fans jostling to sign up for the new WWE Network online service swamped the servers of the company’s technology provider, MLB Advanced Media — blocking many subscribers from registering for the over-the-top package earlier Monday.
According to MLBAM, the initial demand at 9 a.m. Eastern exceeded anything the company had seen in its history and overloaded the company’s e-commerce processing system. Reps for WWE and MLBAM said all issues were resolved by mid-afternoon Eastern time.
New York-based MLBAM is Major League Baseball’s digital division that, in addition to managing MLB.tv and the league’s other online and mobile properties, also provides hosting services to other Internet-video content providers.
The WWE Network offers for $9.99 per month, with a one-week free trial. Dish Network last week said it would not offer WWE’s pay-per-view events, with the satcaster citing displeasure about the launch of the Internet service.
WWE Network is available on iOS and Android smartphones and tablets, as well as Kindle Fire tablets. In addition, on Monday, Apple TV added the WWE app to set-top, an Apple rep confirmed. Last week, Roku added access to the WWE app as well.
WWE announced plans to launch the network in January at the 2014 International CES.