Wimbledon 2014 Tennis Live Video Clips Will Be Shareable on YouTube, Facebook and Twitter

The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership.

AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video clips from matches across Facebook, Twitter and Google+. The tennis club also will distribute longer-form highlights from each day on Wimbledon.com and on YouTube. The initiative is designed to drive users to TV telecasts, which will be broadcast in 200-plus countries worldwide.

In the U.S., ESPN has exclusive broadcast TV and streaming rights to Wimbledon, under a 12-year agreement with AELTC starting in 2012.

The clips will be generated from AELTC’s broadcast feed. Comments and hashtags can be added to the links that are posted to social sites, where they can be viewed across web and mobile apps.

AELTC emphasized that the social-video features will complement TV. The new initiative “will help us in our ambition of making Wimbledon’s digital platform the next-best thing to being here, and encourage tune-in for fans not already watching,” said AELTC content and communications manager Alexandra Willis.

The Wimbledon 2014 fortnight starts Monday, June 23, and concludes Sunday, July 6.

London-based Grabyo’s other customers include the U.K.’s Sky Sports, Channel 5, Setanta Sports (Ireland) and QVC’s U.K. shopping channel.

More Digital

  • Liza Koshy - Liza On Demand

    Above Average Steers Focus to Original Comedy Series for TV, Digital Services

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

  • snapchat-logo

    Snap Layoffs: 22 Staffers Gone Across Content Division, Other Teams

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

  • ESL Pro League Dallas Winners

    Facebook Will Exclusively Stream 'CS:GO' Pro League Esports Events Previously on YouTube

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

  • Fable Studio

    Former Oculus Story Studio Team Unveils New Company, Announces 4 VR Projects

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

  • Twitch - Markiplier, Jacksepticeye, LuzuGames, Strawburry17

    Four Disney-Managed YouTube Stars Launch Twitch Channels

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

  • Colin Decker

    VR Startup Within Hires Former Discovery Exec Colin Decker as Its New COO (EXCLUSIVE)

    The All England Lawn Tennis & Croquet Club, which oversees the Wimbledon tennis tournament, will make real-time clips from the 2014 tourney’s legendary grass courts available to share on YouTube, Facebook and Twitter instantly, under a new partnership. AELTC inked a deal to use the social-video platform of startup Grabyo to create and distribute video […]

More From Our Brands

Access exclusive content