Here’s another 2014 victory for “The Walking Dead”: The AMC drama ranks as TV’s most-tweeted series by a wide margin.
According to stats released Monday by Nielsen, the zombie saga this year generated an average of 576,000 tweets per episode (with the measurement period beginning three hours before and extending three hours after the premiere telecast). Some 4.93 million people saw at least one of those missives before 5 a.m. the following day.
The No. 2 series on the list of those with the widest audience on Twitter is a surprise: ABC’s “The Bachelor,” which had an average audience of 3.84 million for the 215,000 tweets sent per episode.
No. 2 in terms of tweet volume was ABC Family’s “Pretty Little Liars,” which spurred 487,000 messages per episode and an audience just shy of “Bachelor’s” at 3.80 million.
ABC’s social media-magnet “Scandal” was No. 3 in terms of volume (391,000) but No. 7 in audience (2.57 million).
FX’s “American Horror Story: Freak Show” and MTV’s “Teen Wolf” made the top 10 in both volume and audience, as did HBO’s “Game of Thrones,” ABC’s “The Bachlorette” and “Dancing With the Stars” and NBC’s “The Voice.”
“The Voice” accounted for the most-tweeted minute of a TV series with 310,000 messages sent at 8:59 p.m. ET on May 13, the episode that determined the contenders in the following week’s finale.
Among non-sports live specials, the Oscars and Grammys duked it out for supremacy. ABC’s March 2 Oscarcast had an audience of 13.92 million and 11.63 million tweets. CBS’ Jan. 26 Grammycast spurred 13.77 million tweets with an audience of 12.82 million. The Oscars claimed the most-tweeted minute of any non-sports live special, with 203,000 tweets sent at 10:07 p.m. ET during the telecast — one minute after host Ellen DeGeneres sent out her starry selfie.
Not surprisingly, the MTV VMAs ranked high on the list, as did the Golden Globes and BET Awards. The only telecast in the top 10 that wasn’t an awards show was President Obama’s Jan. 28 State of the Union address, which yielded 2 million tweets and an audience of 8.79 million.
Fox’s Feb. 2 Super Bowl broadcast stomped the field overall with 25.32 million messages sent by armchair quarterbacks during the telecast. The deluge meant that there were far more people sending tweets than reading them, as the the audience averaged 15.31 million.
The Super Bowl also claimed the most-tweeted sports minute, with 301,000 messages sent at 10 p.m. ET, toward the end of the blowout game that ended with a 43-8 victory by the Seattle Seahawks over the Denver Broncos.
World Cup games took up six spots on the sports top 10 list, led by the July 1 game that saw Belgium knock the U.S. out of competition. That defeat delivered an audience of 12.39 million for 4.69 million tweets.
Click here for Nielsen’s complete 2014 charts for TV’s most-tweeted programs.