Vimeo Acquires Mobile-Video App Cameo

Vimeo has acquired Cameo, developer of an app for shooting and sharing short films that launched five months ago, aiming to bring more video under its umbrella.

Terms of the deal weren’t disclosed. Cameo has 14 employees, all of whom are joining Vimeo. The Cameo team will report to Vimeo chief technology officer Andrew Pile, and Cameo co-founder and CEO Matthew Rosenberg will become VP of Cameo.

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Cameo, launched in October 2013, lets users edit videos with effects such as video overlays, title cards and custom fonts. The app includes visual-effects themes based on cinema, music videos and classic films.

“Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen,” Vimeo CEO Kerry Trainor said in announcing the deal. “What we love about Cameo is that it gives even novice video-makers the power to create beautiful, well-crafted videos.”

There’s no shortage of mobile-video apps in the market. In late 2012, Google launched YouTube Capture, an app for editing and sharing videos, after Twitter acquired six-second video app Vine. Facebook’s Instagram added video features last year. And in January, YouTube multichannel network Fullscreen acquired mobile-video startup Supernova, which was previously called Viddy.

New York-based Cameo had raised a seed round of funding from Great Oaks Venture Capital.

Vimeo is positioned as a high-quality video-sharing platform — unlike YouTube it carries no ads, and the company charges creators a subscription fee to host their works. Vimeo also provides an on-demand platform to let filmmakers charge for their content. Founded in 2004, Vimeo is an operating business of IAC.

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