Terms of the deal are not being disclosed. Viggle, a kind of TV loyalty program that grants users points redeemable for prizes, was formed in 2010 by media entrepreneur Robert F.X. Sillerman. Dijit’s NextGuide app combines listings from live TV services with movies and TV shows available on services like Netflix, Hulu Plus and Apple’s iTunes, and lets users set reminders for things they want to watch.
The deal comes one month after Viggle acquired Wetpaint, a startup that produced content for TV fans, in December for $30 million in Viggle stock. Viggle shares are traded over the counter.
Viggle remains deeply in the red. The New York-based company reported $12.3 million in revenue and a net loss of $83.8 million for the first nine months of 2013.
In other recent news in this space, i.TV acquired TV app developer GetGlue in November. Viggle also had tried to buy GetGlue, but that deal fell through after Viggle couldn’t raise the necessary financing. Meanwhile, Yahoo has announced that it will be shutting down its own TV companion app, IntoNow, at the end of March; the Internet media firm had acquired startup IntoNow in early 2011.
Viggle said it plans to integrate NextGuide with its own rewards system, which will let NextGuide users be rewarded with Viggle Points — redeemable for real rewards like gift cards — for setting reminders for their favorite shows. Similarly, Viggle users will have more options to earn Viggle Points by leveraging Dijit technology and services.
“The addition of Dijit’s exclusive features that can help audiences search for and then be reminded of what is on and when, and even control their DVR from anywhere, means fans never have to miss their favorite shows or movies,” said Greg Consiglio, president and COO of Viggle, in announcing the deal.
San Francisco-based Dijit Media’s investors include venture-capital firms Menlo Ventures and Alsop Louie Partners. As of last fall, the company had eight full-time employees including CEO Jeremy Toeman.
The Viggle companies, including Wetpaint, Dijit and Viggle, had more than 17 million monthly users in December.
Sillerman previously founded and ran CKX, which among other properties acquired “American Idol” producer 19 Entertainment. The current Viggle corporate entity was formed via a reverse merger in February 2011 with a defunct database-marketing software firm.