The event, slated for June 26-28 at the Anaheim Convention Center, is expected to drawn more than 18,000 fans, content creators and industry execs.
Katzenberg will open VidCon with a conversation about the entertainment business and the future of online video, during which he will discuss DreamWorks’ recent acquisition of AwesomenessTV. The talk will be moderated by YouTube personality and VidCon co-creator Hank Green.
Newly appointed YouTube chief Wojcicki will make her VidCon debut delivering the Industry Day keynote and giving YouTube creators an exclusive look at new initiatives and products.
Kreiz also will participate in a conversation about the future of branded content. He will discuss how new owner Disney and Maker will work together moving forward during the session, moderated by Variety editor-in-chief for digital Andrew Wallenstein.
In addition to the keynotes, panel sessions, roundtable discussions, special receptions and networking opportunities, VidCon will offer Q&As, signings, special gatherings, performances, panel sessions, outdoor concerts, dance parties and an expo hall for fans.