Strategic partnership entails launching local bureaus, digital channels, linear TV content, and print outlets
Vice media has pacted with Antenna Group, the largest media company in Greece, in a strategic partnership that will expand the youth media brand’s footprint across Greece and Southeast Europe by establishing local Vice bureaus that will fuel digital, linear, and print outlets in these regions.
Leveraging Antenna’s position as Southeast Europe’s TV market leader, Vice will launch a network of locally-based video and editorial content channels, with multi-language programming for U.S. and international audiences. Vice recently opened an office in Athens and hired a team of journalists and producers.
The partnership with Antenna will provide local audiences with Vice content across multiple devices, comprising TV screens, social networks, and digital platforms. Southeast Europe is being touted as a strategic hub from where Vice has sourced some of its most buzzed-about news stories.
The Antenna deal will see Vice producing local content not just in digital media, but also broadcast and print, with a focus on local news, culture, music, fashion, travel, sports and technology.
The partnership will start from Greece and expand to include countries across the Balkans.
The move precedes the launch of the Vice News channel – a global online platform for Vice, which has grown from a Canadian music mag into an online news site fueled by videos from hotspots around the globe.
Antenna, which is expansion mode, earlier this month appointed former NBCU Int’l prexy Peter Smith as its managing director. The privately owned outfit was founded by Greek shipping magnate and billionaire Minos Kyriakou. The CEO is his son, Theodore Kyriakou, who enthused in a statement that the Vice deal is part of Antenna’s commitment “to bring the most innovative products and services to our audiences.”
Vice currently operates in 35 countries. It’s digital channels currently boast nearly 25 million unique visitors per month and 75 million video views per month. They operate top-rated YouTube channels and syndicate content to TV networks and portals. In 2013, Vice launched its Emmy-nommed newsmagazine series on HBO, titled “Vice,” a second season of which has been commissioned.