Rice will oversee product development for Vevo — the biggest single content supplier to YouTube — charged with expanding the company’s reach across multiple screens. He will be based in the company’s San Francisco office and report to president and CEO Rio Caraeff.
“David is a seasoned product management leader with more than 15 years spent working at the intersection of media and the web at a range of startups as well as global, established technology driven companies,” Caraeff said in announcing the appointment. “With David’s leadership, Vevo is well-positioned to grow our product operations as we approach our five year anniversary later this year.”
At CBS Interactive, Rice managed brands including GameSpot, GameFAQs, GiantBomb and ComicVine. From 2010 to 2012, he was VP of media properties at Yahoo, where he relaunched its sports, news, finance, homepage and entertainment properties and oversaw the debut of Yahoo Screen. Rice has also led product management at Metacafe as well as Microsoft, where as group product manager he oversaw Hotmail and Messenger. Earlier in his career, he worked for AvantGo in the U.S. and Europe as well as Boston Consulting Group.
NYC-based Vevo is majority-owned by Sony Music Entertainment and Universal Music Group, with minority stakes held by Google and Abu Dhabi Media.