In line with its current multiple digital offerings, Univision is launching a new digital content house called La Fabrica UCI, with the goal of creating, scripting and producing original video for new digital brands and Univision digital platforms.
The new production arm will have facilities in New York and Miami, and create content through partnerships, acquisitions and in-house content development. Boris Gartner, vice president and general manager of La Fabrica UCI, will lead the venture, reporting to Univision New and Fusion prexy Isaac Lee and senior VP and general manager Mehul Nagrani.
“In the past three years Univision has transformed from a niche network to a leading multiplatform media company with a strong focus on digital,” said Lee in a statement. “La Fabrica UCI speaks to our ongoing commitment to delivering the best and most innovative content in Spanish and English across platforms.”
“La Fabrica UCI will develop digital brands with alternative content offerings in both English and Spanish that will allow us to expand our audience and test new concepts developed with a digital-native audience in mind,” add Gartner.
Its first long-form production is “Medicina Desconocida” (“Strange Medicine”), available on UVideos.com.
Univision is also embarking on the first digital partnership with Variety, Variety Latino, launching Feb. 27.