Justin.tv, a website designed for users to “lifecast” themselves with online video, was launched in 2007. After videogamers began using Justin.tv to broadcast their gameplay, the company launched the dedicated Twitch.tv service in mid-2011, and officially renamed itself Twitch Interactive in February 2014.
“Twitch is now the focus of the company’s resources. Unfortunately that means we need to shut down Justin.tv,” the company said in a notice posted on its website. “We thank all of our broadcasters and viewers for 7 years of live video memories.”
The move comes as Google is said to have clinched the deal to buy Twitch, which would be coupled with YouTube to augment the Internet giant’s video offerings. Variety first reported that Google had reached a preliminary pact to acquire Twitch.
“We are immensely proud of Justin.tv’s legacy. Not only is it the birthplace of Twitch, but it was the pioneer of live video on the Internet,” Twitch COO Kevin Lin said in a statement. “It holds a special place in our hearts, as well as a special place in the history of the Internet, and will be missed.”
A Twitch rep said there are no layoffs associated with the closure of Justin.tv, adding that “our recruiting plans for Twitch are aggressive with plenty of job openings.”
Justin.tv had previously discontinued access to users’ downloadable video archives on June 15. According to the notice posted on its website, users who have used their Justin.tv account to log in to Twitch must request to transfer their accounts by Sept. 5.