Epoxy, a startup whose platform is designed to help content creators distribute and track video across social sites, has raised $6.5 million in funding led by Time Warner and Upfront Ventures, which both previously invested in Maker Studios.
Previous investors in Epoxy include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.’s Downey Ventures.
“We were drawn to Epoxy because they are unique in focusing on the role of social and the importance of fan engagement to long-term success,” Time Warner Investments managing director Scott Levine said in a statement. “Their product, team and vision are the best we have seen in the space.”
The company, based in Venice, Calif., said its tools are used by YouTube creators, multichannel networks, studios and brands to integrate distribution and analytics across YouTube, Facebook, Twitter and Instagram.
“YouTube is still the dominant force in online video, but the audience is clearly starting to fragment” across multiple services, Upfront Ventures partner Mark Suster said in a statement. “No company has built a smarter solution for distributing video and engaging fans across networks than Epoxy.”