Super Bowl Ads Score Before Big Game With Massive Viewership

Scarlett Johansson Soda Stream

Scarlett Johansson's banned spot for SodaStream is the most viewed ad so far

Many of the marketers who spent $4 million for a 30-second spot during the Super Bowl have already scored with their commercials.

There are an estimated 55 Super Bowl ads already on YouTube, three days before the Big Game airs on Fox on Feb. 2. (YouTube is posting all of the Super Bowl ads on its Ad Blitz site).

What’s more impressive, the ads have been watched more than 44 million times, as of this week, according to Google. That’s up from the 20 million views early Super Bowl ads generated last year.

The top teaser watched so far is SodaStream’s banned spot starring Scarlett Johansson with 5.6 million views, followed by Axe Peace “Make Love, Not War” (3.6 million); Doritos’ “Finger Cleaner” (2.9 million); Butterfinger’s “Cup Therapy” (2.7 million); and Dannon Oikos’ “The Spill” (2.2 million).

For last year’s game, Super Bowl spots were watched 80 million times before the game, Google added, with the ads watched 265 million times on YouTube altogether afterward.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety