Social-Entertainment App Startup Trailerpop Raises $750,000

Trailerpop, a startup whose app combines trailers and trivia games about movies with social media, announced $750,000 in seed-round of financing from investors including WME and Manatt Digital Media Ventures.

Trailerpop used the first round, which it raised last year, to launch its original app in March 2013. Available for iOS and Android devices, the app delivers curated channels of more than 20,000 film trailers with trivia games, competitions and rewards. The app also links to digital movie streaming and electronic sell-through services for purchasing or watching titles, including Netflix, Hulu, Google Play, iTunes and Amazon, as well as purchase movie tickets through Comcast’s Fandango.

Trailerpop is currently raising a larger round of funding and plans to build an expanded version of the app for connected TV and gaming console platforms, as well as to expand internationally, CEO and founder Jon Vlassopulos said. The second version of Trailerpop will add the ability for users to catalog their movies and TV shows, and enable connections between users with similar tastes in a Tinder-like fashion.

“You are what you watch,” said Vlassopulos, a media and technology exec who previously worked for Endemol, AT&T Wireless and Bertelsmann. “We feel there’s an opportunity to build a community around your TV and entertainment options.”

Funding for Trailerpop’s angel round was led talent agency William Morris Endeavor, Great Oaks Ventures, Structure VC, WSGR and Manatt Digital Media Ventures.

The startup’s long list of individual investors include: Liz Schimel, president of Condé Nast China and former SVP of entertainment at Comcast; Olivier Gers, global president of Starcom Mediavest Group’s Liquid Thread and former CEO of Endemol Brands; Alain Mutricy, former SVP at Motorola; Telescope CEO Jason George; Rdio vice chairman Drew Larner; Xerces Mullan, CEO of Indian media company Xerces; Pixable COO Andy Volanakis; former Comscore EVP of international Wolfgang Allisat; Michael Sharon, mobile product lead at Facebook; Nicklas Jonsson, CEO of Bsafe; Prashant Bhatia, former head of strategy at Microsoft Game Studios; and MirriAd COO Ted Mico.

Trailerpop’s app currently has more than 425,000 registered users. The San Francisco-based firm has seven employees.

“Trailerpop has done a fantastic job building a fast growing, highly engaged, global entertainment community from scratch,” Condé Nast’s Schimel said in a statement. “Our love of movies and TV are part of our collective DNA and should provide a perfect context for connecting like-minded people.”

The company generates revenue from ads, with Sony and Relativity among the studios running campaigns in the app. In addition, Vlassopulos expects Trailerpop eventually to generate affiliate revenue for referrals to services such as Fandago, Netflix and Hulu.

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