Simon Cowell, SFX Entertainment Team for EDM Competition Series

Simon Cowell

Simon Cowell and Robert Sillerman’s SFX Entertainment are teaming on a hybrid digital-TV competition series revolving around DJs for EDM events.

“Ultimate DJ” will invite contenders to submit recordings online for fan voting via social media. Once a group of contestants is set, the goal is to hold competitions as live events. T-Mobile U.S. is on board with Cowell’s Syco and SFX as a sponsor.

It’s unclear how far along the partners are in shopping “Ultimate DJ” to TV outlets.

Cowell (pictured) and Sillerman have a long history, as Sillerman previously headed CKX holding company (now Core Media Group) that co-produces “American Idol.” In recent years, SFX has invested heavily in the EDM arena as a promotor of large-scale events. The EDM culture has also made headlines for deaths among its youthful attendees from drug overdoses, leading some cities to enact restrictions on events.

“We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format,” Cowell said. “It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent.”

“Bringing EMC to the world is our goal,” said Sillerman, chairman-CEO of SFX. “And building a TV franchise in the USA is a key part of that strategy.”


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  1. I know 3 very talented very young (ages 17-18) music producer/DJ’s who are desperately looking to move forward in their career they are limited by the lack of expensive equipment but they don’t let that hold them back they have done gigs for little or no play to try and promote themselves and improve their experience they are dedicated and hard working but need a helping hand to help them with promotion, something like this would be brilliant for them how and when can they apply? You can find them on sound cloud and face book Prizm Productions , please check them out especially look at the improvement in their work over the last 12 months , they have only been working together for about 16 months.

  2. Stephanie says:

    You only touch on the few negative aspects of our scene x( that’s not ok. We are a community and we care for each other—all across the globe <3 None of the major media agencies or corporations ever talk of how the "scene" has changes out lives or even saved some of us Kandi Kidz…it saddens me to see constant negativity and unfair judgement on a people and community as a whole. We are good people and hard working talented people. Please just leave us be….please

    #MuchLove #PLUR

  3. martin says:

    please dont D:

  4. Michael Adore says:

    When will you be accepting recordings

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