NBCUniversal cabler claims creature-feature sequel garnered 1 billion Twitter impressions
Syfy’s campy “Sharknado 2: The Second One” delivered a bigger tempest on social media than its first showing, scoring as the most-tweeted TV show Wednesday as users and advertisers looked to gleefully lampoon — and gain attention from — the cabler’s creature feature.
About 5.5 million people saw at least one of the 581,000 tweets sent about “Sharknado 2” on NBCUniversal’s Syfy on July 30, according to Nielsen. Tweets about the TV movie were sent by 188,000 unique authors and seen a total of 67.2 million times, the research firm said. The first “Sharknado” produced 318,232 tweets from 111,604 unique users for its initial airing in July 2013.
According to Syfy’s estimates, “Sharknado 2” delivered a total of 1 billion Twitter impressions worldwide, with the made-for-TV pic at one point last night holding all top 10 trending topics in the U.S. That would mean there were more mentions of “Sharknado” on Twitter, with the official hashtag #Sharknado2TheSecondOne, than #MileyCyrus on the day of MTV’s 2013 Video Music Awards, #kimye on Kim Kardashian and Kanye West’s wedding day, and #transformers4, #thelegomovie, #godzillamovie and #22jumpstreet on the day of each of those movie’s worldwide premieres.
“‘Sharknado 2’ is the most-social movie on TV ever and was more social than any episode of ‘Game Of Thrones,’ ‘The Bachelorette’ or ‘Survivor,'” Syfy said in a statement.
In terms of overall Twitter consumption, interest in “Sharknado” increased 299% versus last year, while activity around stars Ian Ziering and Tara Reid increased 195% and 319%, respectively, according to mobile-ad firm Amobee.
A notable change this year: Madison Avenue moved to co-opt “Sharknado” mindshare, with Subway and Victoria’s Secret among those posting tweets related to the show.
Some of the top “Sharknado 2” tweets: