Ryan Seacrest, Advance Publications Invest in DigiTour, a YouTube Concert Promoter

Ryan Seacrest, Advance Publications Invest DigiTour,

DigiTour Media, a startup that produces concerts and events featuring YouTube stars, has received funding from strategic investors Ryan Seacrest and Advance Publications, parent company of Condé Nast.

Terms of the transactions were not disclosed. L.A.-based DigiTour, founded in 2010, stages events with YouTube performers featuring pop, alternative rock and hip-hop artists and bands, as well as comedians. In 2014, the company expects nearly 100,000 fans to attend DigiTour events in Boston, Chicago, Denver, New York, Los Angeles and other U.S. cities, as well as London and Toronto.

“We’re honored and excited for our strategic partnership with such a dynamic and visionary entrepreneur and one of the world’s leading media companies,” DigiTour co-founders Meridith Valiando Rojas and Chris Rojas said in a statement. “We’re confident that Ryan and Advance will help us accelerate our mission of bringing the next-generation of talent to a mass audience.”

Seacrest commented, “I’m a huge believer in the next generation of talent that is burgeoning from YouTube, Vine and other social platforms, and DigiTour has successfully translated these popular small screen experiences into live, large-scale events that are fun, accessible and brilliantly authentic.”

Some popular YouTube and Vine talent that have participated in DigiTour concerts or events include Tyler Oakley (with 4.37 million YouTube subscribers), Kingsley (2.83 million), Cimorelli (2.62 million), Troye Sivan (2 million), O2L (1.83 million) and Ryan Beatty (317,000).

“DigiTour cleverly mixes the YouTube creator ecosystem with the excitement of live events and the value of Generation Z to experiential marketers,” said Andrew Siegel, Advance Publications’ head of strategy and corporate development.

DigiTour sponsors have included YouTube, Intel, Hasbro, Instagram, Sony, Gibson and DreamWorks Animation’s AwesomenessTV.

Seacrest, in addition to his gigs on radio and as host of Fox’s “American Idol,” is an entrepreneur who has invested in media and entertainment companies through his investment arm, Seacrest Global Group. Seacrest acquired marketing-services company Civic Entertainment Group in 2012 and also owns stakes in Pinterest, FlightCar and Mobile System Security (MSS). He also has made independent investments in Mark Cuban’s AXS TV cable network and smartphone keyboard startup Typo Products.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Pat Crain says:

    We saw the DIGI Tour show in Cincinnati last night 2/25/15 and I must say that this was the biggest absolute waste of money I have EVER seen. The language was inappropriate for the audience age, (some where around 10 and up), one of the guys (Twaimz) tried several times to make the contest and skits into something sexual which included the young girls from the audience. He had the girls yelling “TAKE IT OFF”, referring to coaxing a few of the other guys to remove their shirts and pants and then making comments about the movie “Shade of Gray”! SERIOUSLY!! SOOOOO completely inappropriate! This crap carried on almost the entire show! The ONLY actual “talent” was a young man playing acoustic and sang some songs. Outside of that, it was a waste of time and money. What a complete RIP OFF! I am shocked to see that Ryan Seacrest is backing this crap, but then again, being that he backed the Honey Boo Boo disgrace I guess I should have expected it. I guess it is ALL about the one thing he cares most for…the almighty dollar…regardless of how he gets it! Unbelievable!

More Digital News from Variety