Under the agreement, new episodes of “BroKen,” which launched last month, will now appear on MLG.tv before they are posted anywhere else and replays also will air immediately following the initial stream.
In “BroKen” — PewDiePie calls his fans “bros” — Kjellberg and his friend Kenneth Morrison, who goes by the name CinnamonToastKen, discuss a variety of topics that cover gaming and YouTube trends.
During the stream, MLG.tv viewers can follow @MLG and use hashtag #BroKen to interact with the show or utilize the new MLG.tv chat feature.
The first podcast for “BroKen” has been viewed nearly 3.8 million times on YouTube, since Aug. 31.
MLG has yet to disclose when the series will regularly appear on its free, ad-supported network.
MLG.tv is available online and through MLG.tv and apps on Apple and Android devices, Xbox One and Xbox 360.
PewDiePie, with more than 30 million subscribers on YouTube, becomes the latest high-profile channel MLG has added to its digital network dedicated to gaming and eSports since Ryan “Fwiz” Wyatt rejoined the company in April as MLG’s VP of programming.
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The company counts more than 120 of the more influential leaders in the videogame space, including players, teams and leagues such as the U.K.’s Gfinity; ACL Pro, of Australia; the U.S.’ UMG; “Call of Duty” pros Nadeshot and Scumpi, and teams like OpTic Gaming, and MMA fighter Scott Jorgensen.
“We’re excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world,” Wyatt said. “Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show ‘BroKen.’ This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up.”
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PewDiePie is certainly a big get for MLG, whose rival Twitch was recently acquired by Amazon for $970 million last month.
Kjellberg generated $4 million in advertising revenue last year from videos on YouTube, which primarily consist of him playing videogames. His channel, now owned by Disney through the acquisition of Maker Studios, has more than 4.7 billion views. He has close to 4 million followers on Twitter, which provides MLG with a massive new base of viewers through which Kjellberg can promote its brand, which launched in late 2013.
The rest of PewDiePie’s shows and channel will remain at Maker.