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The Oprah Winfrey Network is expanding its original programming into the digital space, the network announced Thursday. The net will premiere web series “Who Am I” on the newly re-launched Oprah.com as well as youtube.com/own.

The series launches today with two episodes, with new two to three minute episodes rolling out every Thursday.

“Who Am I” delves into the concept of self-identity and what it means to look within oneself for insight on a daily basis. An interview series, the show will feature celebrity guests sharing qualities that define who they are, and investigates the positivity that can be drawn from knowing oneself. “Who Am I” seeks to create a communal experience for its audience. Guests include Nicole Richie, Brandy, Michelle Phan, Randy Jackson, Vivica A. Fox and more.

“‘Who Am I,’ marks OWN’s continued development of new media ideas and provides an enhanced viewing experience that connects with our audience wherever they are,” said Glenn Kaino, senior vice president of digital for OWN. “Collaborating with the team at YouTube Space LA has allowed us to be experimental in our digital development, creating innovative ways to expand the OWN brand.”

The Emmy-winning team behind the “Oprah’s Lifeclass” social experience has worked for over six months with the YouTube Space LA community to develop original content, including “Who Am I.”

“The forward-thinking executives from OWN recognized the power of immersing their creative team within the YouTube community,” said Liam Collins, head of YouTube Space LA. “The YouTube Spaces exist to facilitate innovation, and it’s been great see the team from OWN seize the opportunity to combine their media expertise with insights from YouTube creators to drive new content formats.”

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