Nintendo Plans to Give YouTube Users Cut of Ad Revenue from Videos Featuring Its Games

Nintendo Plans Give YouTube Users Cut

Videogame company Nintendo said it’s getting ready to launch a program for YouTube creators under which fans that use its copyrighted material in their videos will be eligible to receive a share of advertising revenue from that content in some circumstances.

The Japanese company said it has been permitting the use of Nintendo-copyrighted material in videos on YouTube under “appropriate circumstances,” with ad revenue shared between YouTube and Nintendo.

Under a new affiliate program, YouTube users “who wish to use the material more proactively” will also receive a cut of ad revenue, Nintendo said in a statement. Nintendo said it will announce additional details in the future.

SEE ALSO: FremantleMedia Claims Rights to YouTube User-Uploaded Clips

The new program from Nintendo reflects changing attitudes among some copyright holders toward YouTube. Rather than treating it as a rogue site that steals their content — the allegation central to Viacom’s billion-dollar lawsuit against Google and YouTube that the parties resolved this spring — media companies are beginning to look to the video service as a way to generate incremental income from their intellectual property.

YouTube operates an extensive copyright-flagging system called Content ID, designed to catch material uploaded to the site without permission. Content ID scans the equivalent of 400 years of video every day, which is matched against a database with 25 million reference files supplied by content owners, according to Google. About 5,000 content partners use the service, including TV broadcasters, movie studios and record labels, the company has said.

Late last year, YouTube sent out a flurry of copyright-infringement notifications for videos on multichannel networks — primarily targeting channels with videogame content. Under YouTube’s revised policies, MCNs are responsible for copyright violations on channels that they directly manage while their “affiliates” creators now are subject to screening by Content ID.

Nintendo’s YouTube channel has about 650,000 subscribers and has served 155 million views to date.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply

5 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Thomas says:

    I DID NOT KNOW that ALL Nintendo games are now copyrighted on YouTube this year. This CANNOT be happening…

  2. I understand if this is for let’s plays, but things like reviews, retrospectives. Surely they should fall under fair use.

    • Kohdok says:

      It does. What has happened is the Content ID has taken people known for doing reviews like Angry Joe and made them Angry(er) because they tend to do these reviews for a living. Another video was in particular about Nintendo, since this guy apparently shelled out big bucks to Nintendo to get a 3DS that could record gameplay footage, only to have Nintendo claim copyright on it.

    • and I wonder if it conflicts with the current affiliate program

More Digital News from Variety

Loading