Nick will air the show later in 2014. The brothers, Benny and Rafi Fine, are working with actor-comedian-rapper Nick Cannon on the TV adaptation through his Ncredible Entertainment production company. Cannon and the Fine Bros. also are working on a pilot for the Sundance Channel that’s a pop-culture riff on the “React” format.
The Fine Bros., who are affiliated with YouTube multichannel network Fullscreen, run one the biggest channels on the website, with 8.1 million subscribers and 1.58 billion video views to date.
Nickelodeon previously has procured programming based on YouTube material, including a half-hour sketch-comedy show last year from DreamWorks Animation’s AwesomenessTV and projects with Lucas Cruikshank (creator of the Fred Figglehorn character).
In late 2013, the Fine Bros. struck a deal with Fullscreen, which is funding production of new content from the duo, including an untitled feature film.
“ReactToThat” exec producers are Nick Cannon, Michael Goldman, Benny and Rafi Fine, and Max Benator, who is the Fine Bros.’s manager. The Fine Bros. are repped by WME.