You will be redirected back to your article in seconds

Netflix Taps Ex-Nickelodeon Exec Brian Wright to Lead Kids’ Content Deals

Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming.

Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a critical genre in the subscription VOD space.

Wright will manage Netflix’s partnerships with studios for original kidvids including DreamWorks Animation, Scholastic Media and Mattel. The DWA deal encompasses more than 300 hours of original programming, including series “Turbo FAST” and new seasons of “DreamWorks Dragons.” Under a pact with Disney, Netflix will get pay-TV window rights to future theatrical releases from Pixar and Disney Animation starting in 2016.

At Viacom’s Nickelodeon, Wright oversaw all live-action development and pilot production for Nickelodeon, Nick at Nite, TeenNick and international co-productions. Shows launched on his watch include “Big Time Rush,” “Victorious” and “The Haunted Hathaways.” Prior to joining Nick in 2007, Wright worked at Lifetime Television Network, where he developed “Army Wives,” among other projects.

Wright began his TV career as crew member on NBC’s “Scrubs,” before working for comedy writers Jay Scherick and David Ronn through their deal with Touchstone Television. He also worked with Greg Berlanti’s production company at Warner Brothers TV.

Netflix’s hiring of Wright was first reported by Variety sister site Deadline.com.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Netflix has hired Brian Wright, most recently Nickelodeon’s senior VP of live-action development, to head up the streaming service provider’s stepped-up efforts to acquire kids and family programming. Wright reports to Cindy Holland, Netflix’s VP of original content. The company has been ramping up its children’s content recently, which Wall Street analysts see as a […]

More From Our Brands

Access exclusive content