Fandango, the movie-ticketing and info site owned by NBCUniversal, launched a new program to sell movie tickets via Twitter in movie-related tweets, and also announced the acquisition of the Movieclips network on YouTube from Zefr.
Fandango’s Twitter Card feature lets users access details on current and upcoming films — including the film’s stars, rating, opening date, and more — directly from tweets. In addition, fans can tap a button to go to Fandango and purchase tickets. The first films to take advantage of the feature are Sony’s “The Amazing Spider-Man 2” and Legendary and Warner Bros.’s “Godzilla,” debuting in theaters on May 2 and May 16, respectively, with advance tickets currently on sale at Fandango.
“Twitter is one of the most powerful social mediums for movie discovery and content sharing and we are thrilled to be the first to connect moviegoers to ticketing opportunities directly on the platform,” said Paul Yanover, president of Fandango. “We are excited to see how movie studios, users and others take advantage of this Twitter Card for new releases, to the benefit of all film fans.”
Fandango has ticketing deals for more than 23,000 screens in the U.S., which represents 83% of theaters with online-ticketing capabilities.
Terms of the Movieclips deal were not disclosed. Movieclips, which was the original name of Zefr, comprises 25 YouTube channels that includes 45,000 curated film clips, trailers and original videos. Movieclips has 7 million subscribers on YouTube and averages 200 million monthly video views.
Fandango sees the addition of Movieclips as strengthening its mission to serve moviegoers with enhanced content — and says it gives marketers a new way to reach that audience. “The Movieclips acquisition will further serve our fans, enhancing the Fandango experience with amazing video content available at one definitive destination,” Yanover said in a statement.
The Movieclips business and its team will transfer to Fandango, while Zefr will focus on its core offerings in brand, rights and content management solutions for online video. In February, Zefr, which provides YouTube content-management tools for media firms and marketers, raised $30 million in funding led by Institutional Venture Partners (IVP).