MIPTV: DailyMotion Boards Half-Hour Reality Format

CANNES — Digital platform DailyMotion has commissioned “Jump Outs,” a half-hour reality format produced by U.S. digital studio SXM.

The format sets teams of contestants against real-life, elite police units known as the “Jump Out Boys.” The contestants must pick up and transport an amulet across an abandoned housing tract without being caught and arrested. Genre actor Jim Klock (“Murder Eleven”) serves as the pilot’s host, master of ceremonies and sheriff’s deputy.

The pilot was recently filmed in Long Beach, and SXM is showing an exclusive teaser at Mip TV, which is hosting the first edition of Mip Digital Fronts. “Jump Outs” is the second original program commissioned by DailyMotion.

“The SXM team is amongst the best in the business, so we’re thrilled to team with them on such an innovative project like ‘Jump Outs’ and to bring it to our platform,” said Roland Hamilton, managing director of DailyMotion U.S.

“We want ‘Jump Outs’ to have the irreverent feel of a videogame like ‘Grand Thief Auto,’ with hip-hop music, but with a structure which is recognizable enough for a TV format and an online sensibility,” said SXM topper Tom Bannister, who co-created and exec produced the pilot with Klock and co-directed it with by Larry Laboe. “The idea is to connect with young adult audiences who’ve grown up with YouTube.”

Bannister described “Jump Outs” as a hybrid format that can work both online or on traditional TV since it features a judging portion and a host, among other TV-friendly elements.

“‘Jump Outs’ also has a strong mobile licensing potential, which is now highly relevant for sites like DailyMotion,” said Bannister, adding that SXM is producing shortform versions of episodes for the mobile space.

Dailymotion and SXM plan second window licensing of “Jump Outs” to TV and mobile platforms worldwide. Dailymotion will also be shopping it to brands.

Dailymotion has 127 million unique viewers generating over 2.5 billion video views every month and is available in 16 different languages.

Besides “Jump Out,” SXM is producing “The Comment Show” with Vevo and the Samsung commercial series with James Franco.

 

 

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