Comcast reached a deal with MGM Television to sell the studio’s titles through its Xfinity On Demand digital store — in some cases before DVD release — as the cable giant continues to bulk up its presence in the electronic sell-through space to rival Apple’s iTunes and Amazon.
Comcast Xfinity On Demand now includes content from 20th Century Fox, Lionsgate, MGM, NBCUniversal, Sony Pictures and Warner Bros. — with Disney the notable exception.
MGM’s content will debut on Comcast with the 2014 film “RoboCop” on digital HD on May 20. Other pics to be added to the Comcast VOD store will include: “Bull Durham,” “Capote,” “Carrie” (2013), “Fargo,” “The Graduate,” “Hoosiers,” “Hot Tub Time Machine,” “Legally Blonde,” “The Princess Bride,” the “Rocky” franchise, “Skyfall,” “The Silence of the Lambs,” “The Usual Suspects,” “Thelma & Louise,” “West Side Story” and “When Harry Met Sally.” Also in the mix is TV series “Vikings,” which airs on A+E Networks’ History.
Last fall, Comcast touted early results for the Xfinity On Demand storefront, taking the No. 1 spot in digital sales of Universal’s “Despicable Me 2” for the week ended Dec. 3, according to the studio.
“Our digital store was a hit with customers from day one, and we expect continued success with the addition of the incredible film and television content from MGM,” said Michael Schreiber, Comcast’s SVP of content acquisition.
Customers who purchase movies and TV shows through the Xfinity On Demand store can watch the videos on TV, PCs or mobile devices for iOS and Android. Purchased titles are added to customers’ on-demand menus; in addition, the videos can be downloaded to PCs or the mobile apps for viewing when not connected to the Internet.