Disney-owned digital network lines up Verizon as lead sponsor for reality-TV spoof
Disney’s Maker Studios is debuting the second season of reality-TV spoof “Next Time on Lonny” from Ben Stiller’s Red Hour Digital on Maker.TV, a day before it puts the episodes up on YouTube.
With the release strategy, Maker — like other multichannel network operators — is attempting to capture more viewers and dollars on its own site, while still exploiting YouTube’s massive audience. Maker has landed Verizon Communications as the sponsor for the second season of “Next Time on Lonny.”
The first three episodes of “Next Time on Lonny” launch today on Maker.TV. A new episode will air each Tuesday and Thursday on Maker.TV and will re-air the following Wednesday and Friday on Maker’s YouTube comedy hub Nacho Punch, beginning June 4.
The series was created by Alex Anfanger, who stars in the title role, and director Dan Schimpf, who began writing together while students at New York University. The duo independently produced the six-episode first season in 2011, which is available on YouTube. Maker and Stiller’s Red Hour, producer of series “Burning Love” on Yahoo and E!, announced last fall they would co-produce the new 10-episode season of the series.
“Next Time on Lonny” centers on preview segments for a fictitious reality show. In season two, Lonny heads to L.A. with a new show, “Lonny: Los Angeles,” where the twenty-something Brooklyn native continues his search for love while navigating his life in a new and unfamiliar city.
Second season of the show features an array of special guest appearances including Adam Scott (“Parks and Recreation”), Patton Oswalt (“King of Queens,” “Ratatouille”), Paul Scheer (“The League”), Jerry O’Connell (“Jerry Maguire”), Haley Joel Osment (“The Sixth Sense”), Stephen Tobolowsky (“Groundhog Day”), Kal Penn (“Harold & Kumar”), KassemG (“California On”), EpicLLOYD (“Epic Rap Battles of History”), Beth Dover (“Burning Love”), Kathy Baker (“Edward Scissorhands”), Beck Bennett (“Saturday Night Live”) and Jon Daly (“Kroll Show,” “Walter Mitty”).
“Next Time on Lonny” is exec produced by Stiller, Stuart Cornfeld, Mike Rosenstein, Debbie Liebling, Alex Anfanger and Dan Schimpf. Schimpf and Anfanger are managed by Brillstein Entertainment Partners.
Anfanger and Schimpf are also writing the Comedy Central series “Big Time in Hollywood, FL,” which will star Anfanger and be directed by Schimpf. The project is produced by Ben Stiller‘s Red Hour and Brillstein Entertainment Partners.