Legendary, Derek Jeter Launch Digital Media Startup for Pro Athletes to Post ‘Unfiltered’ Content

Baseball All Star Game Derek-Jeter-Ratings
Rob Carr/Getty Images

Derek Jeter, the now-retired New York Yankees ballplayer who played for the Bronx Bombers for 20 seasons, has a new career: multimedia entrepreneur.

Jeter is teaming up with movie studio Legendary Entertainment to launch The Players’ Tribune, a digital startup that promises to be a home for professional athletes to share “their unfiltered, honest and unique perspectives, bringing fans closer to the games they love.”

“I do think fans deserve more than ‘no comments’ or ‘I don’t knows,’” Jeter, the company’s founding publisher, wrote in a post on The Players’ Tribune website. “We want to have a way to connect directly with our fans, with no filter.”

The Players’ Tribune will let athletes develop and create content ranging from first-person written features to videos, podcasts, photo galleries, polls and more. The New York-based company plans to announce “all-star professional athlete contributors” in the coming weeks.

“I have had the privilege of knowing Derek for a number of years,” Legendary chairman and CEO Thomas Tull said in a statement. “His idea of providing athletes with a platform to communicate directly with their fans and the world at large is a forum that we are excited about.”

Tull is a well-known sports fan, who translated his love of baseball into “42,” chronicling Jackie Robinson’s break through baseball’s color barrier. Tull is also a board member of The Baseball Hall of Fame and part of the ownership group of the Pittsburgh Steelers.

Legendary, in addition to producing films including “Godzilla,” “Pacific Rim” and “The Dark Knight,” also operates pop-culture website Nerdist.com and also produces content via its Legendary Digital banner.

The Players’ Tribune has hired Gary Hoenig, former editorial director of ESPN Publishing and a founding editor of ESPN The Magazine, as editorial director. Maureen Cavanagh, former photo director for Time Inc.’s Sports Illustrated, is the creative director and Sarah Turcotte, former senior writer/general editor at ESPN The Magazine, is executive editor. Alex Rose the company’s g.m. and Mark Grande is VP of content and strategy.

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  1. Excellent idea, and why not? “Start where you are, use what you have, do what you can.” – Arthur Ashe

  2. DirkJohanson says:

    The guy’s been out of baseball for three full days and he’s already more successful than me in business, too.

    Life isn’t fair.

  3. mmcqueeny says:

    Let’s see if Derek Jeter can deliver on this promise. His track record in sports and personal media management say he should. But, to make this work, he will need to truly be the master of this universe. He will need to be the entry point to the athletes and lobby them to trust the platform. How about if he hosted a regular longform podcast where he talked with these athletes. Talking about seeing – or hearing – behind the curtain. (Podcast on Jeter’s career and future: http://www.matthewmcqueeny.com/2014/09/83-on-derek-jeter.html)

  4. Julienne says:

    Jeter’s Legendary Cap by Game Day Ready will fit-in just nicely. It’s gorgeous…#2 made with Baseball Leather with Laces. I’ve never seen anything like it.

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