MCN teams with Warped Tour music-fest producer for InTour event Sept. 13 at Pasadena Convention Center
Fullscreen is giving fans of popular YouTube and Vine creators, including JennXPenn and Connor Franta, the chance to get up close and personal with their digital idols via InTour, the multichannel network company’s first in-person interactive social festival.
The Sept. 13 all-day fest at the Pasadena Convention Center will include live performances, social-media interaction, music, games and more.
The InTour lineup features about a dozen Fullscreen creators, including recently signed 18-year-old YouTube star JennXPenn (pictured, above), who has 1.3 million followers on the vidsite, and Connor Franta (2.9 million). Other YouTubers slated to appear are Ricky Dillon, Jc Caylen, Sam Tsui, Dylan Dauzat, Charity Vance and FreshBigMouf. Vine stars — who presumably will be on stage for longer than six seconds — include Alx James, Brent Rivera, Crawford Collins and WeeklyChris,
The event is patterned on other “in-real-life” shows built around digital celebrities, which in turn are modeled on precedents like the “American Idol” tours. Startup DigiTour, whose backers include Ryan Seacrest and Advance Publications, has a slate of shows across the nation headlined by YouTube musicians, comedians and other performers like Tyler Oakley and O2L.
Tickets, which will go on sale at theintour.com, start at $42 for general admission. The $80 VIP ticket includes an exclusive preshow meet-and-greet session, while the $150 All Access pass includes entry into an after-party and merch.
Fullscreen is producing InTour with 4Fini, the event-production company that has staged the long-running Warped Tour music fest, and directed by Marc Warzecha of Second City.
“When approached by Fullscreen to help produce this event, it made total sense given our history of developing longstanding music festivals,” said 4Fini CEO Kevin Lyman. “These creators have built incredible relationships with fans with their videos, and we’re excited to bring that online experience off the screens and onto the stage.”
InTour kicks off Saturday, Sept. 13, at 9 a.m. with the VIP meet-and-greet. Doors open for general admission at 11, and the VIP after-party starts at 6 p.m.
Investors in Fullscreen, one of the biggest YouTube MCNs, include Comcast, Chernin Group and WPP.