ROME – Italy’s association of young independent producers (AGPCI) has inked an innovative digital distribution deal with pubcaster RAI’s RAI Cinema which will provide an outlet for their pics on its RAI Cinema Channel web portal and other digital platforms, including iTunes and Google Play, with which RAI Cinema has distribution partnerships.
Under the non-exclusive agreement, RAI Cinema will handle digitalisation and web marketing of the Italo ultra indie product which often struggles to find outlets in the country’s tough theatrical arena.
“It’s a very flexible agreement,” said AGPCI topper Martha Capello. “We can decide what territories and platforms it applies to on each title; RAI Cinema is simply our vehicle into the Web arena.”
AGPCI, a growing Italo umbrella group which is looking to implement new production strategies, has also forged a partnership with the Venice Film Market which will be hosting pitching sessions of their projects.
Capello said she is in talks to build bridges with similar orgs around the world, including the Producers Guild of America in the U.S.
The org’s members include producer Igor Princic, whose “Zoran, My Nephew the Idiot,” by Matteo Oleotto, took the Venice Critics’ Week nod last year, Nadia Trevisan, whose “TIR,” by Alberto Fasulo won the Rome Film Festival’s top nod, and Italy and L.A.-based multi-hyphenate Fabio Segatori (“Hollywood Flies”).