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IMDb to Raise Price of IMDbPro with Addition of Casting Tools

Rates for IMDbPro, Amazon’s database for film and TV professionals, will increase up to 25% with the service’s launch of Pro Casting, a new set of features touted as making it easier for casting directors and directors to find talent and for actors to apply for casting notices.

IMDbPro subscriptions will increase to $149.99 per year or $19.99 per month, up from the previous pricing of $124.95 per year or $15.95 per month. Customers will be billed the new price starting on April 10, 2014, a rep said.

In announcing Pro Casting, IMDb garnered quotes from several casting directors praising the service, including Richard Hicks (“Gravity,” “Zero Dark Thirty,” “Game Change”) who is president of the Casting Society of America; Kerry Barden (“Dallas Buyers Club,” “August: Osage County,” “Winter’s Bone”); Carrie Audino (“Mad Men”); and Sharon Bialy (“The Walking Dead,” “Breaking Bad”).

“IMDbPro is probably the single most helpful tool in the tool box when I’m casting one of the leads in a movie,” Hicks said in a quote provided by IMDb. “There’s nothing better. It’s the encyclopedia of actors. It’s changed the way I do the job.”

The new Pro Casting suite lets casting directors and filmmakers post unlimited casting notices, and use IMDb’s search engine to narrow submissions by specific criteria such as performance skills and physical attributes. In addition, users can now add candidates to a personalized list, which can be shared via social networks and email. Casting directors also see how an actor’s popularity has trended over time via IMDbPro’s new STARmeter graphs and receive recommendations of actors similar to the ones they are currently viewing.

Actors, meanwhile, can use Pro Casting to update their IMDbPro profile page with headshots and demo reels and share their page via social networks and email. Thesps can browse and filter through casting notices, and apply directly for roles.

“Combining our new Casting tools with our unrivaled data (more than 130 million data items including more than 5.5 million cast and crew members), advanced search tools and vast user and subscriber base, we are uniquely positioned to revolutionize the casting process,” IMDb founder and CEO Col Needham said in a statement.

Along with Pro Casting, IMDbPro launched a redesigned site aimed at making it easier to use. For example, users can now find complete contact information on the main detail page for the 200,000-plus industry professionals and companies listed on IMDbPro.

IMDb has posted a series of original interviews with casting directors discussing their work, at imdb.com/procastingvideos. Amazon acquired IMDb, which boasts 190 million unique monthly visitors, in 1998.

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