IMDb to Raise Price of IMDbPro with Addition of Casting Tools

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Rates for IMDbPro, Amazon’s database for film and TV professionals, will increase up to 25% with the service’s launch of Pro Casting, a new set of features touted as making it easier for casting directors and directors to find talent and for actors to apply for casting notices.

IMDbPro subscriptions will increase to $149.99 per year or $19.99 per month, up from the previous pricing of $124.95 per year or $15.95 per month. Customers will be billed the new price starting on April 10, 2014, a rep said.

In announcing Pro Casting, IMDb garnered quotes from several casting directors praising the service, including Richard Hicks (“Gravity,” “Zero Dark Thirty,” “Game Change”) who is president of the Casting Society of America; Kerry Barden (“Dallas Buyers Club,” “August: Osage County,” “Winter’s Bone”); Carrie Audino (“Mad Men”); and Sharon Bialy (“The Walking Dead,” “Breaking Bad”).

“IMDbPro is probably the single most helpful tool in the tool box when I’m casting one of the leads in a movie,” Hicks said in a quote provided by IMDb. “There’s nothing better. It’s the encyclopedia of actors. It’s changed the way I do the job.”

The new Pro Casting suite lets casting directors and filmmakers post unlimited casting notices, and use IMDb’s search engine to narrow submissions by specific criteria such as performance skills and physical attributes. In addition, users can now add candidates to a personalized list, which can be shared via social networks and email. Casting directors also see how an actor’s popularity has trended over time via IMDbPro’s new STARmeter graphs and receive recommendations of actors similar to the ones they are currently viewing.

Actors, meanwhile, can use Pro Casting to update their IMDbPro profile page with headshots and demo reels and share their page via social networks and email. Thesps can browse and filter through casting notices, and apply directly for roles.

“Combining our new Casting tools with our unrivaled data (more than 130 million data items including more than 5.5 million cast and crew members), advanced search tools and vast user and subscriber base, we are uniquely positioned to revolutionize the casting process,” IMDb founder and CEO Col Needham said in a statement.

Along with Pro Casting, IMDbPro launched a redesigned site aimed at making it easier to use. For example, users can now find complete contact information on the main detail page for the 200,000-plus industry professionals and companies listed on IMDbPro.

IMDb has posted a series of original interviews with casting directors discussing their work, at imdb.com/procastingvideos. Amazon acquired IMDb, which boasts 190 million unique monthly visitors, in 1998.

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  1. Simon Chambers says:

    I only have need of the Bio and contact details for celebrities, I have zero need for casting info etc. For this reason alone IMDb is now far too expensive to join. I need the scaled back version with an affordable price.

  2. I have been a member of IMDBPRO for years. What happened to INFO about personal details like marriages, how long married, children……. etc. IF your going to raised the rates…… then don’t take away INFO that people like to SEE!!!!!

  3. Peter Martin says:

    I would like to know if IMDB is compensating these casting directors in order to use these quotes. Casting rarely makes lists from IMDB, they make lists from their own files and submissions. I find this highly questionable and in light of the articles talking about the starmeter being rigged, I think IMDB PRO is due for an industry correction.

    Further, if they use a proprietary algorithim in calculating the starmeter, then how can it have any credibility.

    If we don’t know the factors that are weighed in calculating this number how can we respect that.

    I call on these casting director and IMDB to disclose any financial relationship.

  4. Paul Tibet-Hall says:

    IMDB is a horrible site with a ton of incorrect information. They refuse to remove incorrect information they have “verified” as “correct”. Their star meter is a joke and is easily manipulated. Also it lists actors birthday’s which is going to lead to more age discrimination. And what about the people that have no need for casting notices now they have to pay extra. I am canceling my subscription.

  5. B says:

    I don’t really see the point for this, other than for Imdb to make more money. They are already overpriced as it is. Why force people who won’t use this feature to pay for it? Bad business practices. There are already lots of people canceling their subscriptions in protest. I will cancel mine. Breakdowns has a monopoly on online casting notices, but they do a very good job. They aren’t greedy. The prices are reasonable for the actors to create profiles and for casting to put up notices. I don’t see the incentive to start using a different service. If it ain’t broke, don’t fix it. It will anger a lot of people to have to perhaps use both services and pay for them. Breakdowns ain’t going no where. They run their business too well and most importantly, fair. On the other hand, everyone complains about Imdb. You can’t get a hold of anyone on the phone. Their email response time is weeks. There’s so much misinformation on a site that’s supposed to be the most credible. As a casting director, there’s no way I could trust a company I can’t even get ahold of in a timely manner.

  6. Jenius says:

    When did Meg Whitman take over at IMDb?

  7. Jas says:

    … IMDB Pro raises their prices and tries to make subscribers feel better about paying almost 50% more by claiming that they can actually provide a competitive casting service to Breakdown Services and CastingNetwork. Who else thinks that this is a giant crock of shit?

    Even if they have some top level CD’s “backing” the new service, I fail to see how this move benefits anyone beyond a 400 star meter ranking. Not like those people actually matter, though.

    “Now it’s easier than ever to be seen by the great casting directors!”

    Really? As if paying $50 and up for a few minutes of their time in the form of a half-assed workshop wasn’t already an enormous pain in the ass and my wallet?

    Also, try and garner quotes of support from casting directors who actually use a service like that. Sorry, but a vote of support from a casting director who works off a one sheet of the top 30 actors and actresses in Hollywood isn’t going to convince me of JACK SHIT.

    Sorry not sorry. Poor Actor Frustrations.

  8. Not too sure.. says:

    Col is a cool guy but there’s a problem: agents aren’t going to be enthused to submit via a site that will be filled with 10x more liars than current casting sites already have. How will they sort the wheat from the chaff? At least breakdown has very clear distinctions between those projects that are funded enough to warrant casting directors and those projects done by the neighborhood block party

    I don’t really like paying for a higher subscription either but that clearly isn’t going to matter cause I’ll keep paying that…

    • heidihaaland says:

      Agree. It seems like an invitation for exactly what you’re describing. Not too crazy about subsidizing features that are of no use, either. As you and McGillian point out, this seems to be covered already.

  9. McGillian says:

    There’s already plenty of casting sites, IMDB just wants to cash in a bit too. Total nonsense if you ask me ;)

  10. Robbie Goldstein says:

    Does it really help casting people. Now a director can have a reasonably smart assistant work on the site months before a casting person is hired. Yes No

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