‘Hunger Games: Catching Fire’ Digital Sales Up 40% Over First Film

'Hunger Games: Catching Fire' Digital Sales

Lionsgate tumbthumped digital opening-weekend homevideo sales of “The Hunger Games: Catching Fire,” claiming the film scored record digital numbers for the studio that were up 40% compared with the first installment of the franchise in 2012.

The studio sold 3.9 million DVD and Blu-ray copies of “Catching Fire,” flat compared with the first “Hunger Games” release in August 2012. However, Lionsgate added that Blu-Ray titles were 50% of all packaged media sales of “Catching Fire” compared with 35% of packaged media sales for the first film.

The studio did not divulge specific numbers of digital sales of “Catching Fire,” which was released on March 7. Lionsgate said the pic was No. 1 on all major digital platforms, including Apple iTunes, Microsoft Xbox, Amazon Instant Video, Walmart’s Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network.

SEE ALSO: ‘Catching Fire’ Passes ‘Iron Man 3′ as Top 2013 U.S. Grosser

“This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of The Hunger Games films,” Ron Schwartz, Lionsgate president and GM of Home Entertainment Sales & Distribution, said in a statement.

“Catching Fire” has grossed $424 million at the North American box, marking the first time that two installments of a franchise grossed more than $400 million at the domestic box office. The next two Hunger Games films, “The Hunger Games: Mockingjay” parts 1 and 2, will be released on Nov. 21, 2014, and Nov. 20, 2015, respectively.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading